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Yahoo! specific tips:
May SEO professionals these days concentrate Search Engine Promotion campaigns totally on Google. And why wouldn't they with Google remaining the dominant Search Engine for almost all kinds of search?
However if you also spend some time concentrating on Yahoo! aswell, you can get the best of both worlds while still creating a useful content-rich website.
Yahoo differs from Google as it does not place as high a value on backlinks like Google's PageRank technology. Yahoo! does however consider these when ranking a site, but its number one factor on ranking remains page content.
Using the following page layout on your site's main pages will improve your Yahoo! ranking immensely (of course, remember your goal is to write useful content for users not Search Engines):
<TITLE> TAG:
Use the title tag to enter the title of your page which should contain the main keywords you want other people to find this page with.
<META> DESCRIPTION:
A short description of this page also containing the main keywords for this page.
<META> KEYWORDS:
Enter they keywords you want other people to find this page with, no need to write in sentences here. Though try not to enter too many keywords.
<H1> TAG:
A short title which should also contain your keywords.
<H2> TAG:
A short second title which should also contain your keywords.
<P> TAG:
Half of the main content for this page, in here use a your keywords also. Though be sure not do over do things, and write in clear sentences aimed at your users.
<H2> TAG:
A short sub-title which should contain some of your keywords.
<P> TAG:
Half of the main content for this page, in here use a your keywords also. Though be sure not do over do things, and write in clear sentences aimed at your users.
<H3> TAG:
Another short sub-title which should contain some of your keywords.
<P> TAG:
A smaller "footer" area of this web page. Perhaps a conclusion or an overview of this web page for users. Be sure to use your keywords in here where possible while still writing in full sentences for users.
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